Recognise and reward your most valued customers.

Your customers, clients, and members want the best. That's why they choose to work with you. When it comes to working with the best, expectations are high.

We offer access to exclusive and discounted upgrades on flights and hotels, in an industry first innovation. Partner with Upgrade Pack for the ultimate loyalty mechanic.

What your customers want

Travel remains the benefit category people value the most. And 95% of people say the one thing they want most when they travel is an upgrade.

Upgrade Pack provides you the opportunity to offer your most valued customers with something they truly crave – and will actually use. An exclusive benefit, with a very high perceived value, our platform is like no other.

Benefits without obstacles

With one flat annual fee per member, your premium customers can use the platform as often as they like, at no additional cost to you.

Eliminating the risk of increased costs for increased utilisation, Upgrade Pack offers the visibility and forward planning you need with the stickiness and value perception your customers demand.

Our technology-led model means your flagship benefit remains marketable and accessible. Exactly what you need from a flagship benefit.

Incremental spend

With the ability to directly link access to usage of your products or services, Upgrade Pack works in tandem with your ecosystem, capturing spend.

Increased spend, increased loyalty, and increased product demand; all tailored for premium and high net worth users. It's what our company was founded on.

"A reward mechanic as unique and as valuable as our clients. We love the exclusivity, global reach, and opportunity to surprise and delight."

Managing Director, Private Bank

Why it works

Pureplay technology

Leveraging the new open standards within the travel industry, we've created a whole new type of loyalty platform. Powered by globally-scalable, always-on, enterprise-cloud technology, our pureplay model delivers a consistent, relevant, and secure experience every time.

Not a regulated benefit

The provision of Upgrade Pack membership to your customers is not a regulated benefit, like insurance or advisory products. As our technology platform only upgrades users' existing bookings, no regulated travel products are being sold or advised on.

The luxury of simplicity

Travel pricing and loyalty mechanics share the legacy issue of being intentionally complicated. At Upgrade Pack, we are turning that on its head - creating a premium, simple, and easy-to-use service that meets the high expectations of your most valued customers and drives usage and utilisation.

Enterprise grade

End-to-end encryption, tokenised payments, PCI-DSS (Level 1) compliance, secure data, enterprise cloud infrastructure, data sovereignty rules, GDPR rules adhered to globally, no third party data access... All part of the Upgrade Pack ecosystem that protects clients and users alike.

Efficiently affordable

Upgrade Pack is a simple subscription model, designed to be an affordable
add-on for packaged bank accounts, credit cards, and loyalty services. More cost effective than traditional travel rewards - such as airport lounge access and concierge services - it's an efficient way of driving acquisition, loyalty, and retention with your most important customers.

Let's talk about customer loyalty

If you'd like to learn more about Upgrade Pack, demo our platform, or discuss how it could complement your Customer Loyalty program, please get in touch. You can call us or send an email using the link below.