Incremental, up-sell, ancillary, growth... Whatever you call it, we deliver revenue.

We work with our hand-picked airline and hotel partners to match their premium, valuable, and protected inventory with travellers with the disposable income required to upgrade to a better seat or suite.

Direct revenue, increased occupancy, and protected brand perception. Upgrade Pack connects directly and is available at zero-cost (no commission, no fees) to partners.

Brand preservation

Upgrade Pack operates as a closed marketplace which preserves and protects brand perception.

Unlike auction models, the discounted upgrade offer is on a 1-2-1 basis, which mitigates the risk of dilution of brand and potential gamification.

Full pricing control

We are an innovative (direct) distribution tool using your existing pricing matrix, from which a pre-agreed discount level is applied.

This gives you the same pricing control you enjoy within your own channels, but with access to an exclusive user group.

Increased ancillary revenue

Upgrade Pack delivers ancillary revenue via the upgrade path, selling discounted upgrades on what would otherwise remain unsold premium inventory.

A seamless and easy transaction, we enable maximum yield management. With no commission, override, or fees payable.

"For us, it's a no brainer. Your model aligns with our priorities; driving additional revenue while protecting our premium cabin."

Revenue Management Director, Global Airline

Why it works

Valuable users

Our users travel extensively, have the disposable income to upgrade, and appetite for discretionary spend. The drive to 'one up' every aspect of their lives is seen in leisure travel too. Our rich real time data creates an indispensible tool for trend prediction, destination analysis, and pricing strategy. Whilst building long term customer value from a usually hard to reach group.

Enterprise grade

End-to-end encryption, tokenised payments, PCI-DSS (Level 1) compliance, secure data, enterprise cloud infrastructure, data sovereignty rules, GDPR rules adhered to globally, no third party data access... All part of the Upgrade Pack ecosystem that protects partners and users alike.

Closed marketplace

Upgrade Pack is exclusively available to premium customers of the world's best private banks and premium credit card issuers, as well as the high-value employees of the most innovative companies globally. Controlled access, 1-2-1 offers, and subtelty combine to create a unique distribution tool - complementing your yield management - unlike anything else in the market.

Let's talk about additional revenue

If you're an airline or hotel group and would like to learn more about partnering with Upgrade Pack to optimise your premium inventory yield, please get in touch. You can call us or send an email using the link below.

Email our Partners team