Your indispensable
ancillary revenue partner

We work with airline and hotel partners around the world to deliver a closed marketplace of high-value passengers and guests - with the desire and disposable income to upgrade - at zero acquisition cost to you.

An unrivalled source of ancillary revenue, we're on track for almost $5bn of ancillary sales by the end of 2020.

What's more: we work to our partners' existing pricing matrices; we help you preserve your brand by not discounting publicly; and our technology helps you focus on the routes / destinations required by your existing yield planning activity.

Oh, and we do all of this at zero cost to you.

Airlines and hotels
engaged worldwide
Markets we
operate in globally
Entirely fee-free for
our partners

"For us, it's a no brainer. Your model aligns with our priorities; driving additional revenue while protecting our premium cabin"
Director, Global Airline

How does it work?

Think of Upgrade Pack as your best alliance partner. A consistent and continuous source of upgrade revenue - from high value and hard to reach users - with zero acquisition cost, and entirely free to use.

Sound too good to be true? There's more...

Retain Full Pricing Control

We are not a discount site. There are no voucher codes. We don't work to our own pricing set. There's no black box.

We simply match existing bookings, existing inventory capacity, and your existing pricing matrix.

Applying a pre-agreed discount (solely to the 'delta' price between the existing booking and the upgrade), we deliver - by virtue of being a closed marketplace - a 68% success rate in selling upgrades to premium passengers and guests.

You retain control.

We speak your language

We're a technology company, but we set out to transform the travel sector. So, we know our pax from our PDX, can talk to you about occupancy predictive modelling, and care as much as you do about revenue management.

That's why we focused on building a platform that helps you - our airline and hotel partners - eradicate capacity within your premium inventory.

In-sync with your system

Recently described as 'the biggest leap forward in revenue optimisation since the creation of GDS in the 1970s', we're focused on working in tandem with your technology roadmap.

Whether that means GDS / PMS integration, leveraging the power of NDC, or connecting directly via your own proprietary APIs, we get it.

The best bit? We do 90% of the heavy lifting - and are used to working minimally with partners' in-house technology teams for the last 10%.

Your full product spectrum

Economy to Premium Economy. Standard Room to Deluxe Room. Premium Economy to Business. Business to First. Superior Room to Junior Suite. Non-Club Level Room to Club Level Room.

We cover it all.

We can help you sell every last bit of capacity; with our 'specialist subject' being upgrading passengers / guests to hard-to-sell capacity, freeing up their vacated easier-to-sell capacity at a premium margin.

Find out more

James Edwards

Head of Airlines

"In less than 18 months, you've created something my team would have spent a decade working on."
Chief Marketing Officer, Hotel

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