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Craig Unsworth explains how high perceived value rewards like travel upgrades can help employers retain and attract talent, while also being used for rising bleisure.
Craig Unsworth gives some tips on how to save on that holiday of a lifetime.
London TechWatch caught up with CEO and co-founder Craig Unsworth to learn more about the origin of Upgrade Pack, the company’s future plans, and its recent round of funding.
Upgrade Pack, a loyalty and financial technology startup, has raised about $1.27 million (£1 million) in what it calls a pre-seeding investment round.
Upgrade Pack’s marketplace technology connects airlines and hotels with travellers who want an upgrade to provide them with “exclusive, always-discounted” offers on unused premium seats and rooms.
Craig Unsworth talks about the inspiration behind Upgrade Pack, who he admires and the importance of getting loyalty right. Totally happy to add this myself btw if just a matter of you coning to unlock my machine/account again – whatever you find less time consuming.
When people think upgrades they think two things: “yay, woohoo” and “ugh, red tape”. This begs the very obvious travel question: why should upgrading a flight require a PhD?
Upgrade Pack has raised £1million in a pre-seed funding round, valuing the firm at £6.67 million.
London-based loyalty start-up Upgrade Pack is travelling in the right direction with £1 million in a pre-seeding funding round.
How reward programs are a banks' sectret weapon in the age of digital disruption.
Craig considers how partnerships can help banks increase customer access to more fintech-based products and services.
In a UK tech first, Upgrade Pack has announced that it is giving share options to every employee in the company.
Banks can now attract and retain new customers with a new fintech startup, Upgrade Pack.
Peter Shackleton, VP of Commercial at Upgrade Pack, says that data and customer trust can help banks play to their strengths in disrptive times.