December 7, 2018

Propositions and problem solving – our users

By
Peter Shackleton
,
VP of Commercial

It's been a great few weeks at Upgrade Pack, but the rate of progression has meant it's taken a little more time to complete this brief trilogy of blogs than originally anticipated. In this last post I wanted to focus on the problems we solve for our most important constituency: our users.

Caviar spoons by THOR

Users

In truth when it comes to users, it is their 'desires' that we are addressing. But as desirability drives spend, the net effect is the same as solving a problem.

Our users want to travel. When they do, they want to get ever increasing 'value' and want to be excited about experiences that are exclusive and ultimately 'shareable'. Some may read that statement and agree without question, but let's look at the data: 

This shows that offering users access to exclusive options to upgrade existing travel bookings at discounted rates, addresses their current 'desires'. We want the platform to provide our users with a Moment of Delight, the means of 'upgrading' a great trip to something truly memorable, and then doing it over and over again.

Commercial