February 18, 2020

UP secures BETA startup status at Web Summit

Peter Shackleton
VP of Commercial

Upgrade Pack, the new closed marketplace for travel upgrades is giving a pre-launch preview of its innovative loyalty and benefits offering to attendees at the Web Summit conference in Lisbon this week.

Upgrade Pack was specifically selected by the event organisers to feature as part of its BETA program, normally reserved for startups who are actively trading.

The business plans to launch its app, which provides exclusively discounted travel upgrades as a loyalty reward or employee benefit in early 2019. However, impressed with how Upgrade Pack performed against the usual criteria for BETA status, including factors such as market impact, people and product capability and growth potential, the company was invited to attend as a BETA exhibitor (stand B114) on Day 1 of Web Summit on Tuesday 6 November.

CEO of Upgrade Pack, Craig Unsworth said: “What we’re bringing to the loyalty sector has already earned the confidence of our investors and supporters in 2018. This recognition from Web Summit is highly valued and we’re excited to share more about our differentiated, high-value loyalty offer with the Web Summit Community ahead of our forthcoming launch.”

For an initial discussion about your company’s loyalty and benefits program, meet with us at Web Summit by contacting me, Peter Shackleton, via email or phone.

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