February 18, 2020

Upgrade Pack appoints Chris Bell as Advisor to Board

Louise Naqvi
PR Manager

New fintech-based startup, Upgrade Pack has appointed Chris Bell as a Board advisor, specialising in the Asia-Pacific (APAC) region.

An accomplished digital strategist and regional commercial leader, Chris has worked for some of the world’s leading digital consultancies (including Publicis-owned Sapient Razorfish, and IPG Agencies), where he’s driven strategy for global portfolios of brands across FMCG, Finance, Insurance and Automotive.

As Head of Agency Development for Twitter in South East Asia, he’s currently driving the platform’s next phase of growth in the region, and was instrumental in Augmented Reality and AI startup Blippar’s successful launch into Asia.

Chris joins Upgrade Pack amid a period of high-growth, which has seen Co-Founders Craig Unsworth and Urchana Moudgil secure over £1.6m / $2m in funding in less than a year. It recently closed its crowdfunding campaign with Seedrs having smashed its £500,000investment target at 118%.

As Upgrade Pack plans its expansion into APAC, Chris will bring his knowledge and experience of delivering digital innovation in the region, together with local consumer insights.

Upgrade Pack’s closed marketplace platform helps banks, credit card companies and corporates to retain and reward their most valued customers and employees, with exclusive offers on flight and hotel upgrades as a unique loyalty benefit.

The Beta version of its market-first app, which is launching imminently in the UK, before launches in Asia and the USA later this year, sold out in 24 hours, with registrations at one point every 55 seconds.

Craig Unsworth, Co-Founder and CEO of Upgrade Pack said:

“I’ve had the pleasure of knowing and working with Chris over a number of years. His grasp for technology, understanding of users’ needs, and proven track record spearheading digital innovations, (particularly in AI), will be a real asset, and is what our clients, partners and users will expect as we launch, develop and grow in this important market. I’m delighted to welcome him as part of our exceptional Board.”

Chris Bell, added:

“Having known Craig for a number of years I’ve consistently been impressed by his achievements and business acumen.Craig pitched me the idea for Upgrade Pack in Singapore mid 2018; I was instantly sold on the proposition and we’ve been speaking ever since. I’m excited to be part of the Board of such an exciting, innovative business spanning fintech, travel and loyalty; sectors that are seeing heavy disruption and growth across APAC markets”

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